There’s never a dull moment in this marketing universe. This past week we sharpened our wits around the blogosphere, and made a few points of our own here on Branding Strategy Insider…
Brad on Building Winning Brands
At which point in the customer process does your brand’s “moment of truth” occur?
Derrick on Auto Dealers and Icebergs
There is no doubt today’s auto dealer is experiencing the business equivalent of Titanic’s grave situation.
Martin on the Living Brand Manual
Corporate standards are killing brands. So are the brand manuals that specify those standards and the logo-obsessive behavior that they prompt.
Elsewhere…
2007 Top 100 Most Powerful Brands…
Bridging The Brand Gap…
Breaking Up with Advertising (Will the Love ever come back?)…
Looking forward to a new week of discovery…
The Blake Project Can Help: Disruptive Brand Strategy Workshop
Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education
