Of Strength And Store Brands
January 15, 20092 min
There is a seismic shift underway in store brand names. They are much more powerful than a decade ago, when they were rarely advertised and often packaged anonymously.
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January 2009 - Branding Strategy Insider
Marketing Wisdom
January 14, 20091 min
Consider these five points of marketing wisdom in building your brand.
Scent Marketing Success: Step 8 Of 10
January 13, 20092 min
Our series on scent marketing continues with number 8 – Commit to your scent marketing program