Brand Growth - Branding Strategy Insider

Most of us would agree there are four ways to strategize for brand growth: increase the share you hold in the markets you are strong in; develop new products for those markets; extend your reach by finding new markets for your current brands; and develop new products that cater to new markets.
The Underpinning Contributors Of Brand Growth

Netflix just reported its half year earnings to analysts. Wall Street’s reactions were typical. After the initial knee jerk punishing of Netflix’s stock because Netflix did not capture enough subscribers, Wall Street, its analysts and media talking-heads focused on Netflix’ positive news regarding operating margins, free cash flow and operating profits.

Why Private Equity Loves Brands

Marketers and market driven organizations have long had a strong appreciation for the value of brands. Jim Mullin, Scottish businessman and CEO of Reach, PLC, expressed this value well: “Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Brand loyalty is the only sound foundation on which business leaders can build...

4 Keys To Planning For Brand Growth

CEO’s letters to shareholders that accompany annual reports of the firm almost always address to two things: cash flow and plans for growth. Cash flow is a measure of the firm’s current profitability and plans for growth address future cash flow. Strong cash flow and credible plans for growth are key indicators of the health of a business and, by inference, the success of the CEO. The implication for the marketing function is clear, develop...

Connect With Us