Brand Growth - Branding Strategy Insider

Where are you eating this evening? Where are you meeting friends for appetizers and a drink? Where are you having lunch? The buzz in the restaurant business is that casual dining (easy-going sit-down, table service, tip for the wait staff) is having a moment while fast food (ex., McDonald’s) and fast casual (ex., Chipotle) are in the midst of slowdowns. The problem may be that to protect margins, fast food, fast casual, and certain casual...

The goal of any business is enduring, profitable growth. All three are critical. Profitable growth that is not enduring is short-term. There is no future. Enduring growth that is not profitable is a losing game. Again, this is a short-term situation. Growth that is neither profitable nor enduring is also a sign of short-sightedness and potential brand failure. Based on its recent reporting, where is Spotify headed?

The Wall Street Journal reports that streaming companies are finally becoming profitable. The article describes how streaming company profitability derives from offering customers a plethora of options at multiple price points associated with varying entertainment and sports packages.