Strategy - Branding Strategy Insider

Brand Strategy Must Change The Economics Of Choice

September 1, 202615 min

A Conversation With Dr. Derrick Daye on Positioning, AI and the Brand Work That Matters. Dr. Derrick Daye has spent more than two decades helping leadership teams connect brand strategy to business performance. As Founder and Managing Partner of The Blake Project and Publisher of Branding Strategy Insider, he has advised more than 250 B2C and B2B brands and organizations across more than 40 industries, including Abbott, Coca-Cola, Intel, Nestlé, Deloitte AI, EA Sports, LexisNexis,...

by Joan Kiddon

Brand Loyalty

Brand Loyalty Changes The Economics Of Growth

August 31, 20269 min

What do United Airlines, YUM! Brands, Kohl’s, Ulta Beauty, and Estée Lauder have in common? Their leaders are talking about brand loyalty as a driver of business performance.

by Joan Kiddon

Brand Strategy

The Brand Turnaround Era Is A Warning Sign

August 27, 20268 min

Corporate jargon is pretty miserable. Executives use euphemisms and empty phrases to cover up the truth. Reading an earnings report is sometimes the equivalent of nails scratching on a blackboard. The generic puffery of language – employed to dull our senses and calm our expectations – is numbing.

by Walker Smith

Brand Strategy

Time Is The New Battleground For Brands

August 20, 20266 min

The one thing we marketers want more than anything else is people’s time. We have all kinds of metrics to track it. Indeed, it’s the thing we track most, more so than spending and usage.

by Joan Kiddon

Brand Promise

Why Brand Promise Still Matters: Lessons From General Motors

August 18, 20265 min

It is difficult to avoid politics these days. Right now, both political brands are becoming parties that do not stand for anything but stand against everything or stand for everything. Having a relevant, differentiated brand promise applies whether you are a political entity or a packaged goods offering.

Older Posts

September 2, 2026Marketing Has A Problem: Consumers Want Less

September 1, 2026Brand Strategy Must Change The Economics Of Choice

August 31, 2026Brand Loyalty Changes The Economics Of Growth

August 27, 2026The Brand Turnaround Era Is A Warning Sign

August 20, 2026Time Is The New Battleground For Brands

Strategy - Branding Strategy Insider

Brand Strategy Must Change The Economics Of Choice

Brand Loyalty Changes The Economics Of Growth

The Brand Turnaround Era Is A Warning Sign

Time Is The New Battleground For Brands

Why Brand Promise Still Matters: Lessons From General Motors

Connect With Us