Marketing Rarely Fails On Its Own
April 22, 20262 min
Marketing rarely fails on its own. It reveals where purpose is being treated as language, and where it’s being treated as a discipline.
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Strategy - Branding Strategy Insider
By definition brand strategy begins with the notion that you can differentiate a commodity. From there brand strategy manifests as a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive context.
When Brands Market To Algorithms, Not People
April 21, 20266 min
When it comes to AI and jobs, Boston University law professor James Bessen defined the terms of the debate in a 2015 paper published by the International Monetary Fund (IMF).
The Distinction Between Brand Power And Brand Greatness
April 13, 20267 min
As we approach America’s 250th birthday, our celebrations reflect on the greatness of our country. Inherent in our celebrations is the belief that America is a great land. America is a great brand. As Americans, we are owners of brand America.
Why Clarity Isn’t A Communication Problem
April 7, 20263 min
Just notice something. Think of a team you’ve been part of. Or maybe the one you’re in right now. And ask yourself, honestly: does it feel clear? Not organized. Not busy. But clear.
How Brand Mismanagement Brought Allbirds Back To Earth
April 6, 20266 min
Allbirds, the sustainable sneaker brand once the de rigueur shoe for Seattle and Silicon Valley Techs, has sold its assets and intellectual property at a shocking discount. The once high-flying sneaker brand has finally lost its wings.