Mattel, the owner of Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, Thomas & Friends, MEGA, Polly Pocket, Masters of the Universe, Monster High and Matchbox, may be up for sale. Or, some of Mattel’s individual brands may be sold off. There is a difference between selling a brand and understanding what makes that brand valuable.
Brand A.I. is having an uncertain month. Yes, A.I. has become a brand, although there seem to be discrepancies about just what Brand A.I.’s brand purpose and brand promise are. Current Brand A.I. debates have cast uncertainty over our collective future and human health. In some ways, it’s reminiscent of Brand Smoking.
There is a general feeling nowadays that things are out of control. An understatement, perhaps, but not a misstatement. People feel a loss of agency.
Twenty years ago, Branding Strategy Insider began with a straightforward ambition: create a place where people serious about building brands could find thinking that made them better at it.
In its heyday, Target promised affordable, designer style for everyone. Anyone could afford stylish items that were ordinarily available only to those with money for conspicuous consumption. That Alessi teapot could be yours. Target democratized designer style.
