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April 15, 2024Convenience Store Brands Pull Ahead In Fair Value

April 10, 2024Leading Brands Excel At Employee-Customer Interaction

April 9, 2024For Brands That Adapt, New Demographics Equal Growth

April 3, 2024Solving Customer Problems For Profitable Growth

April 2, 2024Which Experiences Build Brands?

 
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Brand Management - Branding Strategy Insider

While “brand management” and “marketing” are often treated as synonyms, there is an important distinction between the two terms. Brand management has, for many, been historically focused on identity management but is now much more concerned with the active management of the market value and competitive strength of a brand as an (intangible) company asset. Marketing focuses on the activities associated with the promotion and distribution of products and services.
by Larry Light
Convenience Store Brands Pull Ahead In Fair Value
Brand Management

Convenience Store Brands Pull Ahead In Fair Value

April 15, 20245 min

Barron’s, the financial weekly, is suggesting that investors take a long look at convenience stores. Apparently, convenience stores, such as WaWa and Casey’s and others, have captured the attention and wallets of customers. With fresh, hand-crafted foods, beverages, other merchandise and, according to Buc-ee’s, “the cleanest restrooms in America,” convenience stores are fast-becoming go-to places for speedy, affordable on-the-go offerings.

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by Dan White
Which Experiences Build Brands?
Brand Management

Which Experiences Build Brands?

April 2, 20243 min

In some companies, brand-building is the sole responsibility of the marketing team. The brand is seen as a consequence of advertising. However, this mode of thinking gets in the way. Every experience someone has in relation to a brand influences how they think or feel about it. The mind doesn’t discriminate between experiences curated by the marketing team and all other brand encounters. Customer experiences, for example, can be especially influential. They should all be...

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by Larry Light
How Creativity Powers Profits
Brand Management

How Creativity Powers Profits

February 28, 20247 min

Once upon a time there was a durable goods company with a large staff of engineers. Management felt that the company would benefit from more creativity. Instead of hiring creative minds, the company decided to invest in transforming all of its engineers into creative, creator minds. It was a year of magical thinking.

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