Social Innovation: The Key To Delivering Value, Growth
Rather than continually striving for technological advances, brands should shift their focus toward how their products and services can enhance the social relationships of consumers.
NEW THINKING
Rather than continually striving for technological advances, brands should shift their focus toward how their products and services can enhance the social relationships of consumers.
As designers and marketers, not to mention consumers ourselves, we admire great product packaging, but it’s almost always an afterthought to a great product. How often do you see a whole brand developed around the package first? L’eggs (Hanes) is one of these rare birds. Its 1970s marketing and merchandising strategy is still celebrated as one of the most innovative campaigns in the history of consumer goods, and its iconic egg package is now on...
Soon after you arrive at work, you have a meeting in the boardroom with potential clients. When you enter, the room is full. Your boss is struggling valiantly to load up the slides. So, to fill the time, you introduce yourself to everyone there, vigorously shaking hands and making small talk. When you introduce yourself to the final client, she reminds you that you’ve met before. Twice. You splutter an apology. You shouldn’t feel embarrassed...
Do ads wear out? The short answer is no. If they do, it takes a lot longer than most brand/agency teams think.
Higher education marketing and communication seems harder than ever. Generational disinvestment, demographic headwinds, political dynamics, and never-ending angst over cost and affordability can make for a distressing picture.