Bear with me as I wax philosophical. It’s a circuitous path, but it will loop us to AI. So here goes.
NEW THINKING
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Walker Smith, Author at Branding Strategy Insider
The buzzword in marketing right now is AI. Well, acronym, that is. But either way, AI is all the rage. Every firm of every sort is working hard to incorporate AI into every process, every output and every pitch. It’s AI or bust. It’s not clear if it’s tulips or not, but interest in AI is unprecedented and shows no signs of abating anytime soon.
Perhaps the most interesting thing about AI is that it is new yet nothing new.
The recessionary mindset we see in society and the marketplace is a significant reset of aspirations and expectations, but it is not the explanation for everything.
AI has put an end to emotions in marketing, we are told. Just look at what LLMs rely on in making brand recommendations. It’s all about facts. Not about emotions.