Walker Smith, Author at Branding Strategy Insider

How Purpose Emerged As A Mainstream Idea

A story late last year in The New York Times about the proliferation of classes at elite business schools teaching “corporate social obligations and how to rethink capitalism” is emblematic of what has taken place with corporate social purpose over the past decade. Purpose has gone from an insurgent idea challenging capitalism to a mainstream part of 21st century capitalistic thinking. Purpose has gone mainstream.

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