We want to stop. To quiet the noise in our heads. To resist the urge and fight the impulse. To walk away without regret and longing. We are in a cultural moment when quieting cravings is the emerging through-line of life.
NEW THINKING
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Walker Smith, Author at Branding Strategy Insider
The one thing we marketers want more than anything else is people’s time. We have all kinds of metrics to track it. Indeed, it’s the thing we track most, more so than spending and usage.
Bear with me as I wax philosophical. It’s a circuitous path, but it will loop us to AI. So here goes.
The buzzword in marketing right now is AI. Well, acronym, that is. But either way, AI is all the rage. Every firm of every sort is working hard to incorporate AI into every process, every output and every pitch. It’s AI or bust. It’s not clear if it’s tulips or not, but interest in AI is unprecedented and shows no signs of abating anytime soon.
Perhaps the most interesting thing about AI is that it is new yet nothing new.