How To Avoid The Fate Of Fad Products
November 22, 20233 min
A company with a truly great product – the InstaPot – is bankrupt.
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Brand Innovation - Branding Strategy Insider
When thinking about product and brand innovation – what seems to elude many executive leaders is that people do not buy products, they buy into meanings.
3 Ways Marketing Innovators Can Embrace A.I.
October 25, 20238 min
Enterprises struggle with disruption. Their records of dealing with major disruptive technologies – such as the advent of the web, smartphone, and cloud – are generally not encouraging. Responses are often too narrow, reactive, and late. In our team’s close collaborations with the late Harvard Business School Professor Clayton Christensen and since we’ve seen a relatively small number of enterprises rise to the challenge and capture the upside of upheaval. It isn’t easy, but a...
How Marketing And R&D Can Work Together
July 12, 20234 min
Two functions within the firm, research and development and marketing, should be natural allies in facilitating the growth of the firm. Indeed, Peter Drucker stated that: “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” It is the role of Research and Development (R&D) to create long-term sources of cash flow by developing innovative,...
Leading a start-up is all-consuming. Company leadership is doing everything at once, never has enough time, and is making quick decisions that can make or break their personal wealth. It’s not surprising that keeping the company paperwork tidy is not a priority.
What if you have an idea that is so disruptive, it challenges the organization just to think about it? What if there is an idea with passionate champions and proven consumer work that still feels risky to the organization? Is there a path to externalize even the ideas that seem impossible? The answer is yes, and that path is a process we call Roar.