Brand A.I. is having an uncertain month. Yes, A.I. has become a brand, although there seem to be discrepancies about just what Brand A.I.’s brand purpose and brand promise are. Current Brand A.I. debates have cast uncertainty over our collective future and human health. In some ways, it’s reminiscent of Brand Smoking.
Apple just introduced its new, foldable iPhone Duo. Whether you think this is fabulous or a future flop, Apple has reignited focus on the intertwined roles of innovation and marketing.
In its heyday, Target promised affordable, designer style for everyone. Anyone could afford stylish items that were ordinarily available only to those with money for conspicuous consumption. That Alessi teapot could be yours. Target democratized designer style.
What do United Airlines, YUM! Brands, Kohl’s, Ulta Beauty, and Estée Lauder have in common? Their leaders are talking about brand loyalty as a driver of business performance.
Corporate jargon is pretty miserable. Executives use euphemisms and empty phrases to cover up the truth. Reading an earnings report is sometimes the equivalent of nails scratching on a blackboard. The generic puffery of language – employed to dull our senses and calm our expectations – is numbing.
