The Blake Project, the strategic brand consultancy behind Branding Strategy Insider, delivers unique and highly valued workshops (NOW ONLINE) designed to give our clients the clarity and confidence in the strategic direction of their brands. The workshops take three forms:
Brand Strategy Workshops
We offer a range of high impact workshops designed to achieve stakeholder consensus on issues or decisions that result in strategic advantage. Our process combines rigorous facilitation, educational components and brand management expertise to reach desired outcomes. In The Branding 4.0 Business 4.0 Workshop we help organizations meet the new requirements of competitive advantage in the 4th Industrial Revolution. In The Brand Positioning Workshop (one-day and two-day version), we work with you to develop your brand’s essence, promise, personality and archetype to achieve relevant differentiation and flexibility for future growth. We also offer Brand Architecture, Brand Growth Strategy, Disruptive Brand Strategy, Strategic Brand Storytelling, Jobs To Be Done, Brand Positioning Strategy Co-Creation, Inside-Out Branding, Content Strategy, Corporate Storytelling, Customer Experience Co-Creation, Customer Touch Point Design, Brand Strategy for Startups, Mission, Vision and Values, Brand Culture, Brand Values Alignment, Brand Voice, Brand Licensing, New Product/Brand Ideation and Emotional Connection Workshops.
Brand Education And Training Workshops
Thousands of marketers around the globe have benefited from our 1, 2 and 3 day brand education workshops. Each engagement is customized to meet your specific needs and learning objectives and each is delivered internally or online by one of our renowned marketing experts at your organization or location of choice.
We have earned accolades from top executives, brand managers and marketing professionals by delivering actionable insight that really resonates – moving people to understand and react.
We are also proud to offer Mini MBA’s in Marketing and Brand Management delivered by renowned professor Mark Ritson.