When Growth Becomes A Brand Liability
April 23, 20265 min
Growth is often celebrated as proof that an organization is moving in the right direction. More clients, more opportunities, more momentum, each reinforcing the belief that the organization is moving forward. All are typically read as signs of health, relevance, and success. Yet growth does not only expand an organization’s reach. It also expands the number of decisions that shape its future. Without a clear reference point, that expansion can quietly weaken the brand it...
