Perhaps the most interesting thing about AI is that it is new yet nothing new.
NEW THINKING
HomeTag
Business - Page 2 of 275 - Branding Strategy Insider
Business strategy is an articulation of how your business intends to prosper. Its execution and the response to it determines success. We explore all angles on Branding Strategy Insider.
Why People Snack: The Human Needs Food Brands Forget
June 15, 20264 min
The president of Snacking Global at Mars, Andrew Clarke, recently spent some time chatting with The Wall Street Journal. Mr. Clarke articulated some important and exciting areas of innovation and interests that Mars continues to pursue for its snack brands.
The Difference Between Positioning And Messaging
June 11, 20268 min
Alongside category design, messaging, storytelling, and thought leadership, positioning is where your company claims its strategic seat within the market’s mental map—and, when engineered deliberately, this seat is one competitors cannot easily take.
Why Iconic Brands Need To Earn Permission To Change
June 10, 20265 min
Ferrari’s recent introduction of the Luce, its first fully electric four-door model, has sparked exactly the kind of controversy one might expect from an iconic brand. Just as the Jaguar rebrand did, and many others before it.
The criticism was predictable. A revered luxury watchmaker partners with Swatch, introduces a colorful US $400 pocket watch, and collectors immediately worry about dilution. But the Audemars Piguet x Swatch Royal Pop Collection is not simply a less expensive expression of Royal Oak codes. It is a brand architecture move.