Derrick Daye, Author at Branding Strategy Insider

15 Of Marketing’s Most Influential Books

Today we’re sharing some of the most influential books in marketing, titles that hold immense significance due to their ability to shape and guide the way marketers approach business, communication, consumer behavior and brand management. These books serve as invaluable resources, offering insights into fundamental principles, strategies, and tactics that revolutionize marketing practices.

Brand Positioning Guide

Perhaps the most important brand management activity is positioning the brand properly. A key component in positioning is the brand promise. Strong brands make credible, relevant, and distinctive brand promises. Even more importantly, they fulfill these every day.

Brand Tracking For Brand Insistence

“You can’t manage what you don’t measure.” ~ Peter Drucker This is especially true of a brand and its equity. Having a data-driven view of how your brand is perceived and what customers need will put you in possession of the truth, the insight you need to construct a powerful brand strategy for competitive advantage.

How Brands Can Use Web3 To Their Advantage

There’s no doubt about it – web3 and blockchain technology is poised to become a pillar of our economy in the coming years. But for now, can brands really benefit from web3 technology? The answer is a resounding YES. Today, we’ll explore some of the ways that brands can leverage web3 to stand out from their competition, increase brand awareness, and engage with customers like never before.

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