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Culture - Branding Strategy Insider

A thriving brand culture reflects a commitment to continuously strengthen the brand and deliver on its promises from the inside out.
Patagonia In The Making: My Founder’s Story

In April 2017, the authors of Legacy In The Making visited me at Patagonia’s headquarters, in Ventura, California, to talk about the legacy I’m building as the founder of Patagonia. We talked about a lot of things, some of which I’d never spoken about before. Afterward, when they asked me if I’d share some of those insights and stories in the foreword to their book and I made it clear: I never wanted to be...

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