Internal politics is detrimental to brands. Sounds like a business cliché. But brands struggling with internal politics — geography, silos, command and control, accountability, responsibility and leadership — can lose sight of their real goal: developing and consistently delivering relevant, differentiated, trustworthy experiences that customers value.
International hiring has moved beyond being primarily a cost play. For many companies, it is now a talent strategy. When the people you need are not in your city, you look beyond the city. When they are not in your country, you look beyond the border.
Twenty years ago, Branding Strategy Insider began with a straightforward ambition: create a place where people serious about building brands could find thinking that made them better at it.
A Conversation With Dr. Derrick Daye on Positioning, AI and the Brand Work That Matters. Dr. Derrick Daye has spent more than two decades helping leadership teams connect brand strategy to business performance. As Founder and Managing Partner of The Blake Project and Publisher of Branding Strategy Insider, he has advised more than 250 B2C and B2B brands and organizations across more than 40 industries, including Abbott, Coca-Cola, Intel, Nestlé, Deloitte AI, EA Sports, LexisNexis,...
The role of CEO is a success label. Wall Street and investors view the CEO as the fiduciary leader who will drive an enterprise’s performance to greater shareholder financial results. The shareholder mindset tends to be short-term rather than long-term, which puts brands at a disadvantage.
