Financial geniuses on Wall Street appear to be happy that there is new leadership at Harley-Davidson, Artie Starrs as CEO. As with the appointment of the previous CEO, Jochen Zeitz, analysts and those with significant monetary Harley-Davidson stakes are thrilled with the recent CEO Starrs change in HOG leadership. In 2020, when Jochen Zeitz, a longtime member of Harley-Davidson’s Board, became CEO, the business press wrote that “Wall Street was elated by the news of...
Brand strategy is entering a more demanding era. For CEOs, CMOs, and CFOs, the question is no longer whether brand matters. The question is whether brand can help solve the organizational problems that determine growth, profitability, customer trust, internal alignment, and enterprise value.
Marketing rarely fails on its own. It reveals where purpose is being treated as language, and where it’s being treated as a discipline.
Just notice something. Think of a team you’ve been part of. Or maybe the one you’re in right now. And ask yourself, honestly: does it feel clear? Not organized. Not busy. But clear.
A brand needs a vision. A brand vision is not just an idea. A brand vision is a determined goal. A brand vision is your definition of a future world in which your brand will win. Without a brand vision, your brand is aimless. The brand vision is the groundwork for your brand strategies.
