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Culture - Branding Strategy Insider

A thriving brand culture reflects a commitment to continuously strengthen the brand and deliver on its promises from the inside out.
How Creativity Powers Profits

Once upon a time there was a durable goods company with a large staff of engineers. Management felt that the company would benefit from more creativity. Instead of hiring creative minds, the company decided to invest in transforming all of its engineers into creative, creator minds. It was a year of magical thinking.

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