Marketing Rarely Fails On Its Own
April 22, 20262 min
Marketing rarely fails on its own. It reveals where purpose is being treated as language, and where it’s being treated as a discipline.
NEW THINKING
HomeTag
Culture - Branding Strategy Insider
A thriving brand culture reflects a commitment to continuously strengthen the brand and deliver on its promises from the inside out.
Why Clarity Isn’t A Communication Problem
April 7, 20263 min
Just notice something. Think of a team you’ve been part of. Or maybe the one you’re in right now. And ask yourself, honestly: does it feel clear? Not organized. Not busy. But clear.
A brand needs a vision. A brand vision is not just an idea. A brand vision is a determined goal. A brand vision is your definition of a future world in which your brand will win. Without a brand vision, your brand is aimless. The brand vision is the groundwork for your brand strategies.
The Most Underutilized Competitive Advantage: Brand Culture
March 5, 20266 min
The Seattle Seahawks won the Super Bowl, as we all know. Numerous video recaps of the game, a wide variety of articles, and a lot of insights from observers, sports analysts, and Monday-morning quarterbacks focused on the Seahawks formidable on-field strengths.
The Hidden Risk Of A Strong Brand Halo
March 2, 20264 min
For years of working with organizations to refine and implement vision and core values, I’ve told the Johnson & Johnson Tylenol story. You’ve probably heard it.