Culture - Branding Strategy Insider

The Four Warning Signs Of A Declining Brand

June 29, 20269 min

Jack Welch, renowned CEO of General Electric, used to say that your business should be #1 or #2 in your market. If not, get out. This belief was derived from the famous PIMS work begun in the 1960s. Initiated at General Electric, PIMS, Profit Impact of Marketing Strategy, focused on identifying factors that would impact economic success. ROI (Return on Investment) was the primary measure of success, alongside Return on Sales (ROS) and real (organic)...

by Anne Bahr Thompson

Brand Management

The Decisions That Make A Brand Coherent

June 23, 20263 min

Some of the most consequential decisions a brand makes never arrive looking consequential. They appear as cost decisions. Growth plans. New operating models. Policy changes. Shifts in KPIs.

by Dr. Derrick Daye

Brand Positioning

Brand Positioning That Improves The Economics Of Growth

June 17, 20269 min

Most leaders understand positioning. They know their brand needs to stand for something clear, relevant, and defensible in the minds of the people most important to its future. That is clear. However, problems arise when an organization drifts from its core strengths or when those strengths are now weaknesses.

by Dr. Derrick Daye

Brand Culture

Employee Ownership Is Not A Culture Strategy

June 8, 20269 min

There is a moment in many employee-owned companies when the story sounds complete. “We are employee-owned.” It is a powerful statement. It signals commitment. It suggests accountability. It tells customers, partners, and prospective employees that the people inside the business have something personal at stake.

by Dr. Derrick Daye

Brand Strategy

Why Brand Strategy Needs A Simulator Now

May 28, 202612 min

Most mid-market leaders are not short on ideas. They are short on confidence. They are being asked to move faster with less certainty, make bigger bets with less room for error, and separate useful AI-enabled opportunities from expensive distractions. They have growth initiatives to evaluate, pricing pressure to manage, customers to reassure, sales teams to equip, and the realities of an AI-informed future arriving faster than the organization can absorb them. The question is no...

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Culture - Branding Strategy Insider

The Four Warning Signs Of A Declining Brand

The Decisions That Make A Brand Coherent

Brand Positioning That Improves The Economics Of Growth

Employee Ownership Is Not A Culture Strategy

Why Brand Strategy Needs A Simulator Now

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