Culture - Branding Strategy Insider

Employees Are Central To Leadership Marketing

March 20, 20235 min

There is another piece of news coming out of Silicon Valley aside from the banking debacle. And, that is Meta’s “year of efficiency” planning. Apparently, Meta’s leader, Mark Zuckerberg, has just discovered the benefits of financial discipline and operational excellence. In his recent memo to Meta employees, Mr. Zuckerberg indicated that this year will require a flatter and leaner organization. These principles are not new. Many enterprises have jiggered with organizational structures and more disciplined...

by Walker Smith

Brand Purpose

The Impact Of Purpose On Employee Power

February 14, 20232 min

The war for talent has been relentless, even before the so-called Great Resignation and quiet quitting that followed the pandemic. Silicon Valley perks were all about attracting scarce talent. The power of employees has been most evident when it comes to corporate purpose.

by Patrick Hanlon

Brand Strategy

Brand Strategy For Small Business

December 15, 202212 min

It’s never too early to start thinking about your brand strategy. Look at the stats: eight out 10 of new businesses fail not because they don’t have great products, but because small and medium-sized business owners held off on “marketing” or “branding” as foreign to their success. “Wait until we get our product right,” they tell themselves. (Insurance firm Embroker reports the fail rate at nine out of ten.)

by Pamela Danziger

Brand Culture

The Strategy Behind Neiman Marcus’s Brand Revitalization

November 10, 20225 min

Everyone in retail has heard the apocryphal story about how Stanley Marcus, known to all as Mr. Stanley, would greet his customers at the Neiman Marcus door in Dallas every morning. He knew his customers by name, knew what they wanted and treated them as the VIPs they were. They returned the favor by giving Mr. Stanley and his Neiman Marcus store their lifelong loyalty.

by Rishad Tobaccowala

Business Strategy

5 Ways To Align Organizations With The Future

October 10, 20225 min

“The Future is ‘Plastics’” was uttered 55 years ago in1967’s groundbreaking movie “The Graduate”. The “plastics” industry then boomed for decades but “Plastic” also meant fake, or artificial, unnatural. The statement “The future is plastics” was also code for all things that needed to be changed.

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