ESG has been important to companies and to investors though recently there has been some blowback from certain segments of the market on whether ESG is a feel-good, hard to measure, share-holder unfriendly and ambiguous goal.
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Rishad Tobaccowala, Author at Branding Strategy Insider
There are four seminal dates in the history of the Internet: October 29, 1969: On October 29, 1969, at 10:30 PM, a computer grad student named Charley Kline at UCLA sent a message to SRI (Stanford Research Institute.) It was the first connection between computer networks.
“The Future is ‘Plastics’” was uttered 55 years ago in1967’s groundbreaking movie “The Graduate”. The “plastics” industry then boomed for decades but “Plastic” also meant fake, or artificial, unnatural. The statement “The future is plastics” was also code for all things that needed to be changed.
What is strategy? Strategy is Future Competitive Advantage. What will the future look like? What will people need and expect? How will demographics, technology and other global shifts create new competitors or recharge current competitors and how will categories blur, blend and maybe even disappear?
It has been written that culture eats strategy for breakfast and that culture is a great differentiator among companies.