Brand Storytelling - Branding Strategy Insider

Brand storytelling is the art of connecting the hearts and minds of customers to shared values and ideals that define the “sacred truth” of why the brand exists and who benefits from its existence. Compelling brand stories serve to remind us of something sacred and valued about ourselves rather than promoting some new product feature or additive. Explore the best practices in brand storytelling strategy on Branding Strategy Insider.
Three Royal Lessons On Branding

The pomp and circumstance of the state funeral for Her Majesty Queen Elizabeth II was magnificent, indeed, breathtaking. Throughout the hours-long broadcast, we were reminded over and over we would never see anything like this again in our lifetimes, and that no country does pageantry like Great Britain. I concur.

How CEO’s Can Deliver Meaningful Messaging

In 1993, newly minted IBM CEO, Lou Gerstner, when asked about his vision for the company, replied that IBM was in a mess and he did not have the time now to indulge in vague forecasts. The press reacted poorly. Descriptions of Mr. Gerstner’s vision for IBM would be helpful for quarterly guidance. The press was not asking for a futuristic, vaguely mystifying, inspirational message. They were looking for visionary guidance to better understand where...

The Link Between Brand Story And Meaning

We are born into story. From the moment we dive headfirst into the world we are anointed with a name, then told that we are a son, daughter, sister, cousin, grandchild, here’s your bed, here’s your room, this your house. You are part of a family, home, building, street, camp, neighborhood, town, city, metropolis, state, region, country, homeland, continent, on a planet circling a sun that swirls through a sprawling Universe.

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