With somber accuracy Futurist Alvin Toffler once predicted; “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Who among us represents today’s illiterate? At the present pace of change, certainly, more marketers than we can imagine. We are either part of the old or part of the new.
“No one is less ready for tomorrow than the person who holds the most rigid beliefs about what tomorrow will contain.” ~ Watts Wacker
Companies often ask The Blake Project to deliver brand management training to their marketing teams with learning objectives designed to help them achieve a higher level of success. As I am developing comprehensive brand management and marketing training sessions for a company, I thought I would share what I believe needs to be included in that comprehensive training. It’s clear to me that successful brand managers have a deep understanding of each of these:
One of the reasons I love marketing is because it requires both sides of the brain to be a truly skilled marketer.
Here is what we believe brand managers in marketing departments should know to be better stewards of their brands:
