If you could have your audience feel one emotion what would it be? Excitement? Empathy? Surprise? Answering this question and building your next event around your desired emotional response can make all of the difference in how it is valued and what is remembered.
If you could have your audience feel one emotion what would it be? Excitement? Empathy? Surprise? Answering this question and building your next event around your desired emotional response can make all of the difference in how it is valued and what is remembered.
“No one is less ready for tomorrow than the person who holds the most rigid beliefs about what tomorrow will contain.” ~ Watts Wacker
Companies often ask The Blake Project to deliver brand management training to their marketing teams with learning objectives designed to help them achieve a higher level of success. As I am developing yet another comprehensive brand management and marketing training session for a company, I thought I would share what I believe needs to be included in that comprehensive training. It’s clear to me that successful brand managers have a deep understanding of each of...
One of the reasons I love marketing is because it requires both sides of the brain to be a truly skilled marketer.
