Brand Education - Branding Strategy Insider

Brand Education is a core competency of The Blake Project, the brand consultancy behind Branding Strategy Insider. As practitioners and educators we deliver interactive brand education workshops and keynote speeches designed to align individuals and organizations on essential concepts in brand management and empower them to release the full potential of their brands.
Branding Education Courses

With somber accuracy Futurist Alvin Toffler once predicted; “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Who among us represents today’s illiterate? At the present pace of change, certainly, more marketers than we can imagine. We are either part of the old or part of the new.

50 Things Successful Brand Managers Know

Companies often ask The Blake Project to deliver brand management training to their marketing teams with learning objectives designed to help them achieve a higher level of success. As I am developing comprehensive brand management and marketing training sessions for a company, I thought I would share what I believe needs to be included in that comprehensive training. It’s clear to me that successful brand managers have a deep understanding of each of these:

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