Brand Education - Branding Strategy Insider

Brand Education is a core competency of The Blake Project, the brand consultancy behind Branding Strategy Insider. As practitioners and educators we deliver interactive brand education workshops and keynote speeches designed to align individuals and organizations on essential concepts in brand management and empower them to release the full potential of their brands.
50 Things Successful Brand Managers Know

Companies often ask The Blake Project to deliver brand management training to their marketing teams with learning objectives designed to help them achieve a higher level of success. As I am developing yet another comprehensive brand management and marketing training session for a company, I thought I would share what I believe needs to be included in that comprehensive training. It’s clear to me that successful brand managers have a deep understanding of each of...

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