About

Since 2006, Branding Strategy Insider has helped leaders understand how brands are built, strengthened, measured, managed, and made more valuable.

Today, that work has a sharper mandate.

Brand can no longer be treated as a communications function, a design exercise, or a marketing expense. For CEOs, CFOs, CMOs, private equity teams, and growth leaders, the brand must perform as a business asset. It must improve choice, confidence, conversion, retention, pricing power, differentiation, and enterprise value.

That is the role of Branding Strategy Insider now: to help leaders see where brand creates business advantage and where brand problems are quietly limiting growth.

Brand Thinking For Business Performance

Branding Strategy Insider explores the critical issues shaping brand leadership today, including brand strategy, brand positioning, brand architecture, brand equity, pricing strategy, customer confidence, brand culture, brand risk, growth strategy, customer experience, brand measurement, and financial performance.

Our goal is simple:

To help leaders turn brand into a disciplined driver of business performance.

That means helping organizations answer questions like:

• Where is brand helping or hurting growth?
• Is our positioning strong enough to create preference?
• Is our portfolio architecture helping customers choose or making choice harder?
• Are we earning pricing power or training the market to buy on price?
• Is our brand reducing risk for customers or adding uncertainty?
• Are we measuring brand in ways that connect to business outcomes?
• What brand-driven opportunities could improve conversion, retention or enterprise value?

These are not just marketing questions. They are leadership questions.

Published By The Blake Project

Branding Strategy Insider is published by The Blake Project, a strategic brand consultancy that helps ambitious leaders turn brand into a disciplined driver of financial performance.

The Blake Project works at the intersection of brand strategy, business strategy, and enterprise value, helping organizations strengthen competitive position, improve pricing power, reduce complexity, align culture, and build more valuable businesses.

Through strategy, research, workshops, diagnostics, and advisory work, The Blake Project helps leadership teams bring clarity to complex decisions and connect brand investment to measurable business outcomes.

From Insight To Action

Branding Strategy Insider is more than a source of ideas. It is a gateway to action.

Through The Blake Project’s Brand Performance Lab and Value Acceleration Studio, leaders can move from reading about brand performance to diagnosing the specific brand problems that may be limiting growth.

These include problems such as weak differentiation, declining relevance, portfolio confusion, customer hesitation, reduced pricing power, internal misalignment, unclear value propositions and underperforming customer experiences.

Let’s Turn Brand Into Business Advantage

If your organization is facing slowed growth, weakened differentiation, pricing pressure, portfolio complexity, customer hesitation, internal misalignment or a brand that is not contributing enough to business performance, The Blake Project can help.

Start with a diagnostic conversation.

Contact The Blake Project to explore how your brand can create greater clarity, confidence, growth and enterprise value.