HomeTag

Branding - Branding Strategy Insider

Branding is the art of sacrifice. It is a relentless commitment to stand for unique and meaningful value to those most important to your future.
Employees Are Central To Leadership Marketing

There is another piece of news coming out of Silicon Valley aside from the banking debacle. And, that is Meta’s “year of efficiency” planning. Apparently, Meta’s leader, Mark Zuckerberg, has just discovered the benefits of financial discipline and operational excellence. In his recent memo to Meta employees, Mr. Zuckerberg indicated that this year will require a flatter and leaner organization. These principles are not new. Many enterprises have jiggered with organizational structures and more disciplined...

Brand Managers Guide To Embracing Sustainability

Being a “sustainable brand” has different meanings to different consumers. Some brands are purposefully built around sustainability. “Oatly was born sustainable. Its very existence is the manifestation of their mission. Specifically, to help support ‘a systemic shift toward a sustainable, resilient food system’ . . . to ensure the future of the planet for generations to come.”

How Brands Justify Raising Prices

Over the past two years, brands raised prices at record rates. In fact, many brands raised prices every quarter over the past two years. Consumers are starting to push back. But, brands, conscious of their margins, are finding ways to raise prices in, shall we say, more creative ways. If the last two years has taught brands anything, it is to be profitable at any cost, even if it is not in the best interest...

How Private Label Brands Create Affordable Joy

Recently, Procter & Gamble indicated that it would continue to raise prices even though lack of consumer demand – due to increased prices – was responsible for half of its sales decreases. P&G’s CFO indicated that the packaged goods behemoth’s focus on continuing price hikes would be acceptable to consumers because, after all, people still need to launder their clothes and wash their hands.

Connect With Us