Branding - Branding Strategy Insider

Why Brand Strategy Needs A Simulator Now

May 28, 202612 min

Most mid-market leaders are not short on ideas. They are short on confidence. They are being asked to move faster with less certainty, make bigger bets with less room for error, and separate useful AI-enabled opportunities from expensive distractions. They have growth initiatives to evaluate, pricing pressure to manage, customers to reassure, sales teams to equip, and the realities of an AI-informed future arriving faster than the organization can absorb them. The question is no...

by Dr. Derrick Daye

Brand Strategy

When Honoring A Brand’s Past Means Changing Its Future

May 7, 202611 min

For more than twenty years, The Blake Project carried the same identity into the world. It was there when we opened our doors in 2003. It appeared on our first proposals, our first client deliverables, and our earliest expressions of a point of view that has never changed: brand is not decoration. Brand is a source of meaning, preference, trust, differentiation, and economic value.

by Walker Smith

Building Emotional Connections

AI Has Not Replaced Brand Emotion. It Has Moved It.

May 6, 20267 min

AI has put an end to emotions in marketing, we are told. Just look at what LLMs rely on in making brand recommendations. It’s all about facts. Not about emotions.

by Dan Dimmock

Place Branding

When A Nation’s Brand Comes Under Pressure

May 5, 20267 min

What happens to a country’s brand when the story it’s spent decades building is reframed overnight by global press, mistaking proximity for understanding?