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Branding - Branding Strategy Insider

Branding is the art of sacrifice. It is a relentless commitment to stand for unique and meaningful value to those most important to your future.
Brand Strategy: Evolving A Heritage Brand

In 2003, McDonald’s was, as BusinessWeek stated, “In Hamburger Hell.” McDonald’s subsequent turnaround had many facets. One of McDonald’s critical strategies was modernizing the brand-business without jeopardizing its heritage. In other words, McDonald’s aimed to evolve its heritage for today without losing its roots from yesterday.

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