Branding - Branding Strategy Insider

Branding Strategy Insider helps marketing-oriented leaders and professionals build stronger brands and make better brand decisions. Over the years, BSI readers have brought us questions about positioning, differentiation, customer relevance, brand leadership, growth, and the changing role of marketing. Today’s question comes from Jennifer, a VP of Marketing in New York, New York, who is thinking about the future of brand management, the impact of AI, and which marketing conferences are truly worth her time.

AI can create content. It can analyze markets. It can generate ideas, optimize campaigns, personalize experiences, and increasingly act on behalf of customers.