How Brands Can Escape AI-Driven Sameness
July 22, 20269 min
Bear with me as I wax philosophical. It’s a circuitous path, but it will loop us to AI. So here goes.
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Branding - Branding Strategy Insider
Branding is the art of sacrifice. It is a relentless commitment to stand for unique and meaningful value to those most important to your future.
The End Of The Think Global, Act Local Strategy
July 20, 20267 min
One of the most difficult tasks for brand marketers is aligning an enterprise around a corporate Brand Purpose (North Star) and Brand Promise. Gaining adherents rather than mere acceptors is a difficult goal. Regions and local sectors tend to push back on global brand dictates, even if the centrally-sent statements ring true.
A Marketing Conference For The Age Of AI
July 14, 20266 min
Branding Strategy Insider helps marketing-oriented leaders and professionals build stronger brands and make better brand decisions. Over the years, BSI readers have brought us questions about positioning, differentiation, customer relevance, brand leadership, growth, and the changing role of marketing. Today’s question comes from Jennifer, a VP of Marketing in New York, New York, who is thinking about the future of brand management, the impact of AI, and which marketing conferences are truly worth her time.
The Age Of Average Brands
July 8, 202611 min
In the early 1990s, two Russian artists, Vitaly Komar and Alexander Melamid, took the unusual step of hiring a market research firm. Their brief was simple. Understand what Americans desire most in a work of art.
AI can create content. It can analyze markets. It can generate ideas, optimize campaigns, personalize experiences, and increasingly act on behalf of customers.