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Branding - Branding Strategy Insider

Branding is the art of sacrifice. It is a relentless commitment to stand for unique and meaningful value to those most important to your future.
The Value Of Branding

A brand with strong mental connections and responses can charge a higher price for the same volume as a competitor. That higher price can be cashed in to deliver an improved margin for the business or reinvested in the brand for future success. Investments might include more money being spent on innovation or brand-building advertising.

Nike Loses Balance After Violating Core Brand Principles

Nike has seen better times, according to The Wall Street Journal. Many recent strategic choices have not worked to Nike’s benefit. Part of Nike’s current problematic situation is that Nike violated some critical brand-business building principles. Sure, there were extenuating circumstances as a result of Covid-19. But the pandemic and the way in which customers responded to imposed lifestyle changes are all the more reasons to apply, implement, and live by the essentials of proper...

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