Marketing Rarely Fails On Its Own
April 22, 20262 min
Marketing rarely fails on its own. It reveals where purpose is being treated as language, and where it’s being treated as a discipline.
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Branding - Branding Strategy Insider
Branding is the art of sacrifice. It is a relentless commitment to stand for unique and meaningful value to those most important to your future.
Why Logo Management Is Not Brand Management
April 20, 20264 min
If you read The Wall Street Journal Magazine that accompanied the Saturday-Sunday Wall Street Journal this weekend, you were exposed to an ad from Cadillac for its new Celestiq model.
The Distinction Between Brand Power And Brand Greatness
April 13, 20267 min
As we approach America’s 250th birthday, our celebrations reflect on the greatness of our country. Inherent in our celebrations is the belief that America is a great land. America is a great brand. As Americans, we are owners of brand America.
How Brand Mismanagement Brought Allbirds Back To Earth
April 6, 20266 min
Allbirds, the sustainable sneaker brand once the de rigueur shoe for Seattle and Silicon Valley Techs, has sold its assets and intellectual property at a shocking discount. The once high-flying sneaker brand has finally lost its wings.
Think Of Positioning Your Organization’s Brand Like Raising A Child
March 25, 20265 min
For C-suite leaders facing massive disruption whether from AI, tariffs, or global realignment the question of brand positioning is no longer just a marketing issue. It falls on the shoulders of senior leaders to guide the brand, like raising a child new to the world.