There is a lot of positive energy, excitement and passion that surrounds startups and fresh entrepreneurs who have a vision of how they can impact the planet according to their own slant on the world. Truth is, nobody cares.
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Patrick Hanlon, Author at Branding Strategy Insider
Heavy users and advocates play important roles in marketing as they can help companies to reach new customer targets, increase brand awareness and loyalty, and drive sales. But you have to know them to love them, so here’s a closer look at their roles:
In 2012, a South Korean performer named Psy posted a video titled “Gangnam Style” on YouTube. Psy’s performance, personality and K-Pop confidence propelled Psy to became the first music artist to reach one billion views on YouTube.
The biggest shift today is that Brands used to be about products and services — but today “Brand” is about the people who buy those products and services.
You might not think that you are a brand, or that you buy brands, or that where you live is a brand—that is, until you consider that, like so many other things, brands too have evolved.