Evidence shows that over eight out of ten new product and service introductions fail in the marketplace. According to one study, 50% of U.S. startup companies fail within the first four years and 14% are due to poor marketing tactics.
We are born into story. From the moment we dive headfirst into the world we are anointed with a name, then told that we are a son, daughter, sister, cousin, grandchild, here’s your bed, here’s your room, this your house. You are part of a family, home, building, street, camp, neighborhood, town, city, metropolis, state, region, country, homeland, continent, on a planet circling a sun that swirls through a sprawling Universe.