Patrick Hanlon, Author at Branding Strategy Insider

The Creation Of BMW’s Ultimate Driving Machine Campaign

Does anyone remember a time before BMW? Unlikely. The German import has been on American streets since before most people were born. But in 1973, two advertising guys named Martin Puris and Ralph Ammirati ditched Carl Ally Advertising and the Fiat account to rent a hotel room in midtown Manhattan. They gave themselves four weeks to get a paying advertising client. After three weeks, they had no one. On week four, they got UPS. The...

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