How To Create An AI-Ready Company Culture
May 4, 20233 min
Company cultures will need to change if AI is to thrive in them. After all, powerful AI can ultimately upend work practices and jobs.
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Brand Culture - Branding Strategy Insider
The context for brand cultures is changing. We explore how brands can navigate the changes and strengthen their brand from the inside out.
The Internal Brand Makeover That Now Drives Uber
April 19, 20234 min
Problem Detection is one of marketing’s most effective strategies. Profitably solving and satisfying customer problems is the aim of marketing. So, marketers tend to focus problem detection on customers. But, as brand-business’ know, having motivated, committed, proud and loyal employees is a most critical factor in brand-business success. Recent research from Deloitte, the global services group, re-confirms the fundamental principle that loyal employees generate loyal customers.
Employees Are Central To Leadership Marketing
March 20, 20235 min
There is another piece of news coming out of Silicon Valley aside from the banking debacle. And, that is Meta’s “year of efficiency” planning. Apparently, Meta’s leader, Mark Zuckerberg, has just discovered the benefits of financial discipline and operational excellence. In his recent memo to Meta employees, Mr. Zuckerberg indicated that this year will require a flatter and leaner organization. These principles are not new. Many enterprises have jiggered with organizational structures and more disciplined...
The Strategy Behind Neiman Marcus’s Brand Revitalization
November 10, 20225 min
Everyone in retail has heard the apocryphal story about how Stanley Marcus, known to all as Mr. Stanley, would greet his customers at the Neiman Marcus door in Dallas every morning. He knew his customers by name, knew what they wanted and treated them as the VIPs they were. They returned the favor by giving Mr. Stanley and his Neiman Marcus store their lifelong loyalty.
How Startups Can Build A Risk-Taking Culture
August 25, 20223 min
Startups are, by definition, risk-taking operations. They go up against giant corporations that are better funded and more firmly entrenched. They upend industries. None of that happens by following tried-and-true paths. It only happens by plunging into the unknown.