Brand Culture - Branding Strategy Insider

Employees Are Central To Leadership Marketing

March 20, 20235 min

There is another piece of news coming out of Silicon Valley aside from the banking debacle. And, that is Meta’s “year of efficiency” planning. Apparently, Meta’s leader, Mark Zuckerberg, has just discovered the benefits of financial discipline and operational excellence. In his recent memo to Meta employees, Mr. Zuckerberg indicated that this year will require a flatter and leaner organization. These principles are not new. Many enterprises have jiggered with organizational structures and more disciplined...

by Pamela Danziger

Brand Culture

The Strategy Behind Neiman Marcus’s Brand Revitalization

November 10, 20225 min

Everyone in retail has heard the apocryphal story about how Stanley Marcus, known to all as Mr. Stanley, would greet his customers at the Neiman Marcus door in Dallas every morning. He knew his customers by name, knew what they wanted and treated them as the VIPs they were. They returned the favor by giving Mr. Stanley and his Neiman Marcus store their lifelong loyalty.

by Frederic Kerrest

Brand Culture

How Startups Can Build A Risk-Taking Culture

August 25, 20223 min

Startups are, by definition, risk-taking operations. They go up against giant corporations that are better funded and more firmly entrenched. They upend industries. None of that happens by following tried-and-true paths. It only happens by plunging into the unknown.

by Walker Smith

Brand Culture

Employees Are Your Biggest Customer Now

August 24, 20222 min

The biggest audience companies play to these days is their employees, not their customers. Certainly, customers matter. But employees matter more. Customer-centricity is subordinate to employee-centricity.