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Brand Culture - Branding Strategy Insider

The context for brand cultures is changing. We explore how brands can navigate the changes and strengthen their brand from the inside out.
Healthy Brands Begin With Strategic Integrity

The invocation of values is a hallmark of enterprise positioning. Yet on its own, a values statement means very little — and can actually do harm to a brand’s reputation and thus its worth. Without an ethos of integrity, the values statement is a mere device, not a system — instead of a way for an organization and its stakeholders to connect — instead of serving as the driver of product or service design and...

The Future Belongs To Talent-First Brands

The most important component of long-term sustainable advantage for any firm, regardless of its size, is its ability to attract, retain, inspire, and grow talent. Talent is the sustainable advantage. It is talent and only talent that creates and/or preserves every other form of sustainable advantage, whether it be innovation, new ideas, or superior service.

The Brand Advantage Of Investing In People

Innovation in fast food is often measured by the sizzle of a new product launch or the sleekness of a digital ordering kiosk. Yet Southpaw, a fast-growing operator of franchised Taco Bell and Dunkin’ locations, is proving that true innovation can lie elsewhere: in how companies treat their people. This overlooked ingredient has propelled Southpaw to turn underperforming franchises into thriving businesses. In doing so, it has grown in its 14 years to own 190...

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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