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Brand Culture - Branding Strategy Insider

The context for brand cultures is changing. We explore how brands can navigate the changes and strengthen their brand from the inside out.
Mergers Need Clear Purpose For Cultural Compatibility

Merging a company is hard to do. Yet it can be incredibly fulfilling and empowering for leaders and for employees. Mergers present both opportunity and anxiety. Possibilities are endless for leaders to transform both entities and use the new start to set a new direction with a performance culture. At the same time, change creates anxiety as many people are forced to think outside their default behavior zone. Mergers put human behavior on the front...

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