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Brand Culture - Branding Strategy Insider

The context for brand cultures is changing. We explore how brands can navigate the changes and strengthen their brand from the inside out.
Employees Are Central To Leadership Marketing

There is another piece of news coming out of Silicon Valley aside from the banking debacle. And, that is Meta’s “year of efficiency” planning. Apparently, Meta’s leader, Mark Zuckerberg, has just discovered the benefits of financial discipline and operational excellence. In his recent memo to Meta employees, Mr. Zuckerberg indicated that this year will require a flatter and leaner organization. These principles are not new. Many enterprises have jiggered with organizational structures and more disciplined...

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