Brand Culture - Page 2 of 10 - Branding Strategy Insider

Mergers Need Clear Purpose For Cultural Compatibility

July 27, 20223 min

Merging a company is hard to do. Yet it can be incredibly fulfilling and empowering for leaders and for employees. Mergers present both opportunity and anxiety. Possibilities are endless for leaders to transform both entities and use the new start to set a new direction with a performance culture. At the same time, change creates anxiety as many people are forced to think outside their default behavior zone. Mergers put human behavior on the front...

by Larry Light

Brand Culture

Leading Brands Put Employees 1st, Customers 2nd

April 25, 20227 min

Employees are the frontline when it comes to customer relationships and delivering the brand experience. This is especially true in a service business. Investing in a brand’s people should always be a priority.

by Alex Edmans

Brand Culture

Bringing The CEO’s Vision To Life

January 6, 20227 min

Companies often have inspiring purpose statements, such as “to bring health through food to as many people as possible” (Danone), “to connect everybody to live a better today and build a better tomorrow” (Vodafone) and “to make a difference in the lives of people globally through our innovative medicines, vaccines, and animal health products” (Merck).

by Patrick Hanlon

Brand Culture

Defining Your Brand Vision

April 12, 20218 min

Brand vision is intention. It can be a single-minded intent, or a group of goals and objectives — typically no more than one, two or three.

by Walker Smith

Brand Culture

Organizational Learning And Competitive Advantage

January 5, 20212 min

There’s an old saying that change is the only constant in business. If the coronavirus pandemic has taught us anything, it is to remind us of the enduring truth of this adage and of the fundamental imperative for companies to keep learning. Companies master change only by keeping up and adapting as conditions evolve. Today’s knowledge won’t help with tomorrow’s challenges. Only organizations that put a premium on learning will survive, much less thrive. Yet...

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