Speakers

The Blake Project, the strategic brand consultancy behind Branding Strategy Insider, provides keynote speakers, executive presenters, and brand thought leaders for conferences, leadership meetings, board sessions, corporate events, marketing summits, and industry gatherings.

Our speakers help audiences understand what brand must do now.

Brand is no longer a marketing concern. It is a business performance discipline. It affects growth, pricing power, differentiation, customer confidence, culture, conversion, retention, and enterprise value.

For audiences navigating change, complexity, and pressure to perform, our speakers bring the clarity, provocation, and practical insight needed to see the brand differently and use it more effectively.

Speaking At The Intersection Of Brand And Business Performance

The strongest brand conversations today are not about logos, campaigns, or awareness alone.

They are about business advantage.

They are about how brands make it easier for customers to choose, easier for sales teams to sell, easier for employees to align and easier for leadership teams to grow with confidence.

The Blake Project’s speakers help audiences connect brand strategy to the business outcomes leaders care about most: growth, relevance, differentiation, pricing power, trust, loyalty, customer experience, and long-term value creation.

What Audiences Take Away

Our keynotes and presentations are designed to help audiences:

• See brand as a business asset, not a marketing expense
• Understand how brand creates preference, confidence and pricing power
• Recognize the brand problems that limit growth
• Connect brand strategy to customer choice and business performance
• Understand why differentiation weakens and how to strengthen it
• See how brand architecture can either simplify or complicate growth
• Learn how brand culture affects execution and customer experience
• Think differently about brand measurement and accountability
• Identify where brand can create new sources of value
• Move from inspiration to practical action

Signature Speaking Topics

The Blake Project develops presentations around the specific audience, event theme, and business challenge. Common keynote and session topics include:

Brand Must Perform Like A Financial Asset

Brand should not be managed like an expense. It should be managed as an asset that contributes to growth, pricing power, retention, conversion, and enterprise value. This keynote helps leaders understand how to hold brand to a higher standard and connect brand decisions to measurable business outcomes.

Solving Business Problems Through The Lens Of Brand

Many companies do not have brand problems. They have business problems made worse by brand. This session explores how weak differentiation, customer hesitation, portfolio complexity, misalignment, and unclear value propositions create friction that limits growth.

Brands Must Take The Risk Out Of Buying

Customers do more than choose brands. They choose the option that feels most valuable, credible, and safe. This keynote explores how brands reduce uncertainty, create confidence, and improve conversion in categories where complexity, caution, or risk slows decisions.

Brand Strategy Needs A Simulator Now

The future of brand strategy requires disciplined scenario testing before strategic assumptions become financial commitments. This session introduces simulation as a leadership discipline to test positioning, value propositions, customer experiences, and growth ideas before scaling.

The New Role Of Brand In Enterprise Value Creation

For CEOs, CFOs, CMOs, and private equity teams, brand can be a powerful lever for value creation. This presentation shows how brand strategy can influence pricing, margin, revenue quality, retention, customer confidence, culture, and market position.

Brand Architecture As A Growth System

Brand architecture is more than an organizing exercise. It shapes customer choice, sales effectiveness, investment focus, and growth. This session helps audiences understand how portfolios, sub-brands, product brands, and naming systems can either create clarity or hide value.

Brand Culture: Turning Strategy Into Behavior

A brand strategy that does not change behavior is just words. This keynote explores how leaders activate brand through culture, decision-making, employee experience, and the everyday actions that shape customer trust.

The Future Of Brand Leadership

Brand leaders are being asked to do more than manage identity, campaigns, and consistency. This session examines the capabilities modern brand leaders need to connect strategy, growth, customer experience, data, technology, culture, and financial performance.

Customized Presentations

Every event has a different audience and purpose. The Blake Project can customize presentations for executive teams, marketing leaders, sales organizations, franchise groups, associations, boards, private equity firms, universities, and industry conferences.

Sessions can be inspirational, provocative, practical, or workshop-like, depending on the desired outcome.

Formats may include:

• Keynotes
• Executive briefings
• Board presentations
• Conference sessions
• Fireside chats
• Panel moderation
• Leadership retreats
• Marketing summits
• Private roundtables
• Brand education sessions

Why The Blake Project

The Blake Project has advised more than 200 brands and trained thousands of executives and marketers worldwide.

Our speakers bring experience from brand strategy, business strategy, research, marketing, advertising, education, innovation, and organizational change.

They are practitioners who understand the pressure leaders face when brand decisions must translate into business outcomes.

Our point of view is grounded in a simple belief:

Brand should make the business easier to understand, easier to choose, easier to sell, easier to align, and harder to compete against. That is how brand performs like an asset.

Ideal Audiences

The Blake Project’s speakers are especially relevant for:

• CEOs and executive leadership teams
• CMOs and marketing organizations
• CFOs and finance leaders seeking stronger brand accountability
• Private equity teams and portfolio company leaders
• Brand, strategy, and growth teams
• Sales and customer experience leaders
• HR and culture leaders
• Professional associations
• Franchise and channel organizations
• Universities and executive education programs
• Boards and advisory groups

Bring Valuable Brand Performance Concepts To Your Audience

If your audience needs to understand how a brand can create greater clarity, confidence, growth, and enterprise value, The Blake Project can help.

Let’s shape a presentation around the brand and business questions your audience needs answered now and next.