Relationships are built with exclamation points, not dollar signs. Performance marketing techniques may fulfill your hustler urge, but Brands that consistently excite and deliver awe and wonder not only meet quarterly projections, but bring you closer to your Brand vision.
There is a lot of positive energy, excitement and passion that surrounds startups and fresh entrepreneurs who have a vision of how they can impact the planet according to their own slant on the world. Truth is, nobody cares.
Heavy users and advocates play important roles in marketing as they can help companies to reach new customer targets, increase brand awareness and loyalty, and drive sales. But you have to know them to love them, so here’s a closer look at their roles:
In 2012, a South Korean performer named Psy posted a video titled “Gangnam Style” on YouTube. Psy’s performance, personality and K-Pop confidence propelled Psy to became the first music artist to reach one billion views on YouTube.
The biggest shift today is that Brands used to be about products and services — but today “Brand” is about the people who buy those products and services.
