Storytelling is a foundational skill for entrepreneurs and founders to attract investors, employees, and customers. People want to partner with someone who’s smart, of course, but they also want to be a part of an exciting and inspiring journey.
NEW THINKING
Storytelling is a foundational skill for entrepreneurs and founders to attract investors, employees, and customers. People want to partner with someone who’s smart, of course, but they also want to be a part of an exciting and inspiring journey.
Steve Jobs was creative precisely because he opened himself up to new experiences— studying calligraphy and Zen Buddhism, visiting an ashram in India, strolling the kitchen appliance section at Macy’s (the Apple II was modeled after a Cuisinart), or copying the Ritz-Carlton’s steps of service in the Apple Store (though the Genius Bar dispenses advice, not alcohol).
There are three kinds of stories that you can—and should—incorporate in any conversation or presentation intended to move people to action.
“Signature brand stories represent a critical asset that can be leveraged over time and which can provide inspiration and direction both inside and outside the firm,”
If you’re looking for a “job,” Apple doesn’t want you. Apple prefers to hire people who hear a “calling” to apply.