Your main task this afternoon is to interview the last two candidates for the position of manager on your team.
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Richard Shotton, Author at Branding Strategy Insider
The idea that what we perceive is not an objective reflection of the physical world stretches back to the 1940s and the New Look school of psychology.
Behavioral science is currently one of the hottest topics in marketing. This attention isn’t undeserved; if anything, we should devote more of our time and energy to the subject.
The winner’s curse, a finding based on economic theory, should concern brands.
It’s Friday afternoon, you work in advertising, so you’re enjoying a lukewarm pint in your crowded local pub. Oblivious to the background chatter, you listen to your colleague’s latest preposterous anecdote. Then your ears perk up: faintly from across the room, you’re sure you heard your name.