One of the appealing aspects of behavioral science is that rather than being a single, over-arching theory, it’s a broad collection of biases.
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Richard Shotton, Author at Branding Strategy Insider - Page 2 of 4
David Ogilvy famously said, “The trouble with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say.” This skepticism towards claimed data is shared by most social psychologists.
Our role as marketers is simple. Persuade customers to pay more, switch to our brand or purchase more frequently. It all comes down to behavior change.
In the nineteenth century Charles Darwin was struck by a number of oddities in the natural world that contradicted his theory of evolution.