Storytelling - Page 2 of 72 - Branding Strategy Insider

Brand storytelling is the art of connecting the hearts and minds of customers to shared values and ideals that define the “sacred truth” of why the brand exists and who benefits from its existence. Compelling brand stories serve to remind us of something sacred and valued about ourselves rather than promoting some new product feature or additive. Explore the best practices in brand storytelling strategy on Branding Strategy Insider.
The Brand Strategy Of Self-Expression

Self-expressive brands enable us to express our inner selves, “the way others see me.” People who want to express their “real me” are more engaged with brands online and are motivated to co-create brand value. They become brand advocates. Ultimately, they are willing to pay a premium and will develop a long-term relationship with the brand.

4 Ways CEOs Can Activate A Higher Purpose

Having a higher purpose connects your mission to your vision, serves collective well-being, and goes beyond just making money. It’s a reason for being that inspires and motivates employees, customers, and all stakeholders to invest in you. A higher purpose provides a competitive advantage and helps you create passionate brand believers. Most importantly, when implemented correctly, a higher purpose connects your incredible work to measurable social and environmental impact.

How To Find Your Brand Voice

Brand voice is often described as the words and grammar you use to communicate with people. But, actually, brand voice is not only the grammar and tone of voice but the combination of words, sounds, images, lighting, taste and touch you use to attract — and become cozy with — your brand community.

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