The Invisible Power Of Brand Consistency
June 17, 20255 min
A strategic take on consistency as a trust-building engine—beyond visuals, it’s about meaningful repetition to earn credibility.
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Storytelling - Page 3 of 82 - Branding Strategy Insider
Brand storytelling is the art of connecting the hearts and minds of customers to shared values and ideals that define the “sacred truth” of why the brand exists and who benefits from its existence. Compelling brand stories serve to remind us of something sacred and valued about ourselves rather than promoting some new product feature or additive. Explore the best practices in brand storytelling strategy on Branding Strategy Insider.
There has been a steady erosion of time spent shopping over the course of this century—since roughly the take-off point of digital media, social platforms, and Big Data. This trend is likely to continue, and it is not unexpected. Online shopping, particularly mobile shopping and social commerce, has been touted for efficiency. But speed comes at a price, which is an ongoing decline in the time consumers spend with marketing and retail. The era ahead...
Your Brand Is What Is Received, Not What Is Sent
May 21, 20253 min
I’ve been spending many, many years working with various sized brands – from huge multi-nationals to smaller scale ups. But one thing I find that holds across whatever size or age of business, is the idea that your brand is proprietary. That the brand is owned by the business.
Advertising Works By Changing Reference Points
May 14, 20256 min
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often overlooked. So, this year, I want to share some snippets for your consideration. I hope they’re helpful.
How To Elevate Your Brand Voice And Reputation
April 8, 20253 min
“The future of communications is going to be working with leaders and organizations on their narrative, which is their message, reputation, and positioning, rather than exposure and publicity,” said Adam Mendelsohn, founder of Upland Workshop, in AXIOS’ report from Cannes.