Steve Rivkin, Author at Branding Strategy Insider

Corporate Name Change Checklist

You can change a corporation name gradually – by phasing in new materials over a period of time. Or you can do it radically:  Everything new and in place on one changeover date. Either way, you’ve got a lengthy list of materials to consider.

Irreverent Brand Naming

Big Ass Fans is a new national advertiser. They sell the world’s most efficient ceiling fans, in diameters from 5 to 24 feet. The company started life as the High Volume Low Speed Fan Company, before adopting an irreverent new moniker. (The company claims it changed names after repeatedly hearing customers say, “Man, that’s a big-ass fan.”)

Brand Naming: Rhyme To Train The Brain

“Hickory, dickory, dock, the mouse ran up the clock.” That might have been the first nursery rhyme you learned. There are powerful reasons why rhymes permeate early learning – and later in life, too, when the rhymes in popular songs are baked into our brains. Rhymes are pleasing, soothing, entertaining.

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