Jack Trout, Author at Branding Strategy Insider

Brand Storytelling Emerges As The New King

Let’s start with a definition of “Advertising.” Go to your dictionary and it will be defined as “To proclaim the qualities or advantages of a product so as to increase sales.” Now I ask you, dear reader, does that definition fit what you see on the media you watch? For a few advertisements, maybe, but for the most, not at all. In fact often you find yourself asking what are they advertising?

The CEO Is The Ultimate CMO

Much has been written about chief marketing officers and how they are toiling to come up with unique ways to make themselves useful and productive in their respective organizations. Much less has been written about the fact that the average Chief Marketing Officer’s tenure is quite short.

Connect With Us