5 Behaviors Innovative Leaders Display
December 7, 20233 min
Want to inspire others to innovate? Here’s a short excerpt from my book coming in April, The Innovative Leader, on how to do it:
NEW THINKING
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Brand Leadership - Branding Strategy Insider
Marketers often talk about being a brand leader as if it is one thing. But there are many different ways that a brand can distinguish itself in a marketplace.
Brand Leadership Has A Courage Requirement
May 23, 20226 min
Many times, brand-businesses have insights about the future but do not find the courage to act on these insights. Lack of courage occurs for a number of reasons. Costs, fear of failure, complacency, the comfort of manufacturing what the business knows how to make rather than what solves customers’ problems, a chief of manufacturing who says, “Not on my line” or a siloed organization: all tend to collapse courage and get in the way of...
The Perils Of Not Articulating A Clear Vision
March 24, 20215 min
It just took three years before Ford’s CEO Jim Hackett retired. In May 2017, Ford hired him to be CEO. Mr. Hackett had been CEO of Steelcase, the office furniture company. While at Steelcase, he joined Ford’s Board of Directors and oversaw Ford’s Smart Mobility unit. When Ford was starting to slide, Bill Ford, executive chairman and family scion, picked Mr. Hackett to take over as CEO from Mark Fields.
Marriott’s Crisis Response Defines Brand Leadership
March 23, 20203 min
It was John F. Kennedy who said; “Change is the law of life. And those that look only to the past or present are certain to miss the future.” With an uncertain future at our doorstep, markets and people are anxious for someone to demonstrate decisive leadership, grounded in reality. Enter Marriott CEO Arne Sorenson.
Brand Leadership Requires Strong Leaders
July 4, 20191 min
Winning brands stand for something bigger than a great product and more meaningful than entertaining advertisements. It all starts with leadership.