Brand Leadership - Page 2 of 4 - Branding Strategy Insider

Marketers often talk about being a brand leader as if it is one thing. But there are many different ways that a brand can distinguish itself in a marketplace.
Helping Senior Leadership Think Brand

A couple of conversations this week served as a reminder that not all senior leaders regard brands as something they should be involved with. If you’re struggling to get your senior team to put important brand matters on the executive agenda, here’s some reminders by way of making the case for greater consideration.

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