In a recent report from Cheddar, Jane Hwang, global vice president of M&M’s, shared the rationale behind the reworking of the classic M&Ms characters to become more inclusive.
NEW THINKING
NEW THINKING
In a recent report from Cheddar, Jane Hwang, global vice president of M&M’s, shared the rationale behind the reworking of the classic M&Ms characters to become more inclusive.
As we get used to living with a global pandemic and the resulting economic fallout, brands and advertisers are changing the way they communicate with customers in our ‘new normal.’
As reported in Reuters, organizers of an advertising boycott campaign targeting Facebook, which has drawn support from a growing list of major brands, are now preparing to go global to increase pressure on the social media giant to remove hate speech.
We live in a world of the frame. Especially with over half the world’s countries coming out of a multi-month lockdown, our experiences are limited, contained within the frame. We don’t read about them, we only see them. The thing about the frame is, viewers only see what’s inside the frame. There’s no way of knowing what’s outside the frame, what came before or why the frame is composed the way it is.
As brands continue to try and navigate a world of awakening and change, its clear they are on a learning journey. With plenty of opportunities to learn, from women’s rights, climate change, homelessness, immigration, and now racial equality. It’s impossible to be against any of these issues. So why do brands feel the need to state the obvious?