Generation Z, the cohort aged 13-22, is the first generation to grow up surrounded by mature technology and platforms (social and entrepreneurial). Their foundation of digital capabilities and hyper-connectedness is unleashing tremendously fluid and vibrant creative expressions. In the US alone, a report from Mintel in 2013 estimated the purchasing power of Gen Z to be $44 billion. Tapping into that market means brands have to understand what this generation means when they say “be...
It was John F. Kennedy who said; “Change is the law of life. And those that look only to the past or present are certain to miss the future.” With an uncertain future at our doorstep, markets and people are anxious for someone to demonstrate decisive leadership, grounded in reality. Enter Marriott CEO Arne Sorenson.
Covid-19 is impacting nearly every sector of the economy. I live in Seattle, which was where the first case and deaths happened in the US. Companies large and small are doing their best to have employees work from home, which is easy for lots of us “knowledge workers” to do.
The gaming industry is predicted to be worth $300 billion by 2025. In 2019, both Apple and Google launched gaming platforms (Apple Arcade and Stadia, respectfully) that are changing standards and increasing accessibility to a diverse set of games. Smart brands are taking notice, uncovering new ways to connect with people in formats that aren’t expected.
Trust continues to be among the most important issues of our time: Trust in government, trust in the media and trust in brands.
