For years of working with organizations to refine and implement vision and core values, I’ve told the Johnson & Johnson Tylenol story. You’ve probably heard it.
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Robert Glazer, Author at Branding Strategy Insider
In the early 2010s, entrepreneur Stewart Butterfield and his team of developers were building an online game called Glitch. Butterfield’s team eventually decided to shut Glitch down after it struggled to gain traction with users over years of effort.
Last week, while I was traveling abroad with family, we took a remote hike that included the exploration of an abandoned hotel at the trail head. After we finished, we decided to stop for lunch at one of the food trucks in the parking lot, as was recommended by the travel blogs my wife had read before our trip.
A few weeks ago, a CEO called me looking for feedback on the team overseeing one of their company’s core functions.
Recently, I took what felt like a fairly expensive Uber ride from the San Francisco airport. Ridesharing used to be far less expensive than taking a taxi, but that is not the case anymore; in many places, it’s equally expensive, if not more.