Effective communication is crucial for every organization and every leader. My experience is that great communication is often a proxy for general excellence and strong leadership. My experience as both a consumer and marketer during a string of recent brand crises prompted me to think about best practices for communication that leaders and companies should always strive to uphold.
I am a loyal Delta Airlines customer and have always been a points junkie. So when Delta Airlines recently announced a major overhaul of their SkyMiles loyalty program, I paid close attention.
In 2018, Southwest Flight 1380 made a heroic landing in Philadelphia after one of its engines exploded midflight and a fan blade punctured the cabin, causing a sudden drop in pressure.
What do movie critics, book reviewers, sports fans and people who castigate business leaders on social media have in common?
The vast majority of organizations convene some form of leadership team meeting each week. Key members of the company update the management team and the organization’s leader on wins and progress, and also raise concerns about initiatives that are off track, metrics that are stagnating, or other potential problems on the horizon.
