Thank you all for making this another highly successful year for Branding Strategy Insider. Of the many posts we brought you over the last 12 months, these were some of our most popular (listed here in alphabetical order):
It’s just another day, and yet there’s no day quite like it. It’s the most powerful retail brand in the world. Yet the key brand icon has weight issues, drives an unwarranted vehicle through some of the busiest air traffic lanes in the world, has never changed his clothes and could easily be charged with dropping and entering.
Nir Eyal, author of Hooked, recently suggested that products are becoming increasingly addictive. Three macro-trends are driving that, he told me, and together they are lifting the addictive potential of all sorts of products and services:
The principle behind gratitude as a state of mind is pretty simple and works by tinkering with individual perception.
The human mind is visual. Millennia before we posted images on each other’s Facebook walls, our ancestors posted illustrations on the walls of the Caves of Lascaux.
