Grateful Brands Are Great Brands
December 5, 20142 min
The principle behind gratitude as a state of mind is pretty simple and works by tinkering with individual perception.
NEW THINKING
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Branding & Behavior - Branding Strategy Insider
Every day, brands make bets on human behavior. The safest bets are those informed by deep customer insight.
Branding Behaviors, Not Just Products
May 19, 20145 min
At The Un-Conference in Miami, The Blake Project’s Chief Brand Storyteller Dr. Gerard Gibbons shared this wonderful insight: “Every day, brands make bets on human behavior”.
Brand Recall And The Mind
July 11, 20091 min
Pure logic is no guarantee of a winning argument. Minds tend to be both emotional and rational. Why do people buy what they buy? Why do people act the way they do in the marketplace?
Changing Minds In The Marketplace
July 8, 20091 min
It’s futile trying to change minds in the marketplace. For example:
The Mind And Purchase Decisions
July 5, 20091 min
More often than not, people buy what they think they should have. They’re sort of like sheep, following the flock. Do most people really need a four-wheel-drive vehicle? (No.) If they did, why didn’t they become popular years ago? (Not fashionable.)