Our goal at Branding Strategy Insider is to help marketing oriented leaders and professionals build strong brands. Regular readers know we answer questions frequently. Today, Laine, a CMO in Austin, Texas writes:
Throughout his tenure as Apple’s CEO, Steve Jobs would often send personal messages directly to his customers.
You’re the Brand Manager and you don’t know the net incidence rate associated with your brand positioning focus groups? Don’t sweat it, you’re not alone.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Manisha a marketer in Bangalore, India who has this brand extension question.
When brands reach the tipping point where sales begin to slide because customers no longer resonate with the brand’s value proposition, it’s time to put your finger on the pulse of your brand and determine the long-term outlook for brand health.
