Marketing To Women
December 23, 20083 min
Venus and Mars are not in this galaxy. Rather, what we’ve got here are a lot of amazingly economically powerful women looking for products and services that meet their criteria.
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December 2008 - Branding Strategy Insider
The Art Of The Brand Story
December 22, 20083 min
Stories have been around for millennia; probably as long as humans have existed on earth. Some may claim that stories help make the world go around.
Naming Redundancy And Beyond
December 21, 20082 min
Maxi-this. Turbo-that. We’ve grown accustomed to seeing the heavy-duty, 5-star and premium versions of – well, just about everything.
Do Smaller Brands Have Better Marketers?
December 20, 20082 min
Management conferences are a wonderful place to learn and network. Rarely does a month go by without a major marketing conference taking place. Each time the organizers exclusively invite powerbrands with multi-million-dollar turnovers. It’s a design I find a little troubling.
Religion’s Marketing Problem
December 19, 20083 min
We have a big problem. The Christmas season’s “Peace on earth, good will to man” is not playing well this year.