Marketing To Women
Venus and Mars are not in this galaxy. Rather, what we’ve got here are a lot of amazingly economically powerful women looking for products and services that meet their criteria.
NEW THINKING
Venus and Mars are not in this galaxy. Rather, what we’ve got here are a lot of amazingly economically powerful women looking for products and services that meet their criteria.
Stories have been around for millennia; probably as long as humans have existed on earth. Some may claim that stories help make the world go around.
Maxi-this. Turbo-that. We’ve grown accustomed to seeing the heavy-duty, 5-star and premium versions of – well, just about everything.
Management conferences are a wonderful place to learn and network. Rarely does a month go by without a major marketing conference taking place. Each time the organizers exclusively invite powerbrands with multi-million-dollar turnovers. It’s a design I find a little troubling.
We have a big problem. The Christmas season’s “Peace on earth, good will to man” is not playing well this year.