The world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different. There was a time when ad agencies were also the chief brand builders for their clients. It was called the 20th century. But that era is over and even big and brilliant agencies are no longer qualified to work on brand strategy.
One of the great transformational experiences of my lifetime has been drinking beer in American bars.
Given my dislike of the ‘death’ theme that haunts every possible marketing moment currently, the likelihood of my agreeing with a report entitled ‘The End of Advertising As We Know It’ was slim.
Many years ago, in a different century, I worked for a smart, very experienced global marketing director.
Ten years ago a young American entrepreneur and business school graduate took a gamble.
