Scent Marketing Success: Step 7 Of 10
December 18, 20082 min
Our series on scent marketing continues with number 7 – Understanding your cost and the Return on Investment
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December 2008 - Page 2 of 5 - Branding Strategy Insider
Building Your Brand In Difficult Economic Times
December 17, 20081 min
Often, brand marketing budgets are the first to be cut in difficult economic times.
The Yuletide Story Of Coke, Santa Claus And Perception
December 16, 20082 min
Sometime in the fourth century AD, in the Mediterranean port town of Myra, the church bells tolled. Bishop Nicholas was dead. Nicholas had hailed from a rich family, but after joining the church, he used much of his riches to help the poor in his community. And now that community mourned him.
Naming Psychology
December 15, 20083 min
Names burrow deep into the human mind. Names are bundles of denotation and connotation. And much more than that, suggests Carol Moog, Ph.D., a clinical psychologist and the president of Creative Focus, a consulting firm to advertisers and ad agencies on the communication value and meaning of their messages.
BrandQuote – December 14
December 14, 20081 min
"The more things you try to become, the more you lose focus, the more difficult it is to differentiate your product. Mark Twain said it best, 'I cannot give you a formula for success, but I can give you a formula for failure, which is: Try to please everybody.'" – Jack Trout/Mark Twain Sponsored By: Brand Aid