Direct Mail: Marketing’s Negative Tidal Wave
December 13, 20082 min
Direct marketing has become a profligate disaster of epic proportions.
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December 2008 - Page 3 of 5 - Branding Strategy Insider
Know When To Euthanize Your Brand
December 12, 20083 min
James Robertson launched his family jam business in 1864, after his wife, Marion, began making marmalade at their local shop in Paisley, England.
Why Women Are The Superior Marketing Sex
December 11, 200812 min
When I teach the brand management elective to MBA students, we explore case studies of companies getting it right and wrong. One of the most common observations that keeps coming up has nothing to do with strategy and everything to do with gender.
Advertising Age’s Marketing 50 Awards 2008
December 10, 20082 min
Earlier this month Advertising Age announced their selection for the Top 50 marketing ideas of 2008 and the marketers behind them. This February they will be honored in New York. Congratulations to this years nominees…
Customer Relations: How Does Your Brand Rate?
December 9, 20084 min
If you’re not sure what you should wish for your brand in 2009, I have a suggestion for you to consider.