BrandQuotes - Branding Strategy Insider

Meaningful quotes from the world’s leading experts on brand strategy and brand management.

"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."                                         -  David Ogilvy Sponsored By: Brand Aid

"The more things you try to become, the more you lose focus, the more difficult it is to differentiate your product. Mark Twain said it best, 'I cannot give you a formula for success, but I can give you a formula for failure, which is: Try to please everybody.'"                             – Jack Trout/Mark Twain Sponsored By: Brand Aid

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