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October 2015 - Branding Strategy Insider

Brand Differentiation Is Comparative

Radical is relative. There’s been plenty of chatter recently about Playboy’s much-hyped decision to rethink its nudity policy and how it represents a substantial change for the brand. Maybe it does, but that doesn’t make it a disruptive move. It only makes it ground-breaking for Playboy, within Playboy’s own reference set.

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