The Strongest Brands
June 26, 20061 min
The strongest brands aren’t created with a logo or a tagline. They aren’t created with an advertising campaign. They aren’t even created with a product or service.
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June 2006 - Branding Strategy Insider
Why a Branding Strategy Blog?
June 26, 20061 min
At The Blake Project our sole focus is helping organizations create brands that build and sustain trust. The Branding Strategy Insider is an extension of our efforts to help marketing oriented leaders and professionals build strong brands.
Brand Facts
June 21, 20061 min
Generating trial is frequently the focus of smaller brands while large brands tend to focus on maintaining (and building) loyalty. Source: Baldinger, Allan L. and Joel Robinson, “Brand Loyalty: The Link Between Attitude and Behavior.” The NPD Group. The Blake Project Can Help: Accelerate Brand Growth Through Powerful Emotional Connections Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education...
BrandQuote
June 20, 20061 min
“A brand is the personification of a product, service or even entire company.” ~Robert T. Blanchard of Procter & Gamble in his “Parting Essay,” dated July 1999 The Blake Project Can Help: Accelerate Brand Growth Through Powerful Emotional Connections Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education FREE Publications And Resources For Marketers
Brand Differentiation Sources
June 19, 20063 min
If properly designed, brands should promise relevant differentiated benefits to their target customers.