We have been working with a number of organizations lately whose brand repositioning efforts involve nothing less than organizational transformation including business model and culture change.
The fourth most important thing to know about building winning brands is that the brand and its products and services must exceed customer expectations.
As we work with more and more smaller businesses, including start-ups, it has become obvious to me that some businesses attempt to address underlying business problems through branding.
Number 26 in our countdown of the 40 most common brand problems is both fundamental and much too common…
A current trend in some companies is to include the human resource function as a part (and in support) of the marketing function.
