If the brand is recognized for what it really is–a very important asset that must be built, maintained, enhanced and leveraged–then people will begin to view brand activities and spending very differently.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Dan, a senior marketer in St. Louis, Missouri. He writes…
The third most important thing to know about building winning brands is that profound knowledge of your customer is essential.
Mustard now comes in dozens of varieties. Why has ketchup stayed the same?
This week I want to share my third installment, and maybe a fourth on developing a brand building organization. My last installment is here.
